5 Most Influential Promo Products Among Residents of New Hampshire

Promotional products have long been a staple in marketing strategies, and for good reason—they're tangible, practical, and leave a lasting impression. According to the 2023 Ad Impressions Study by the Advertising Specialty Institute, these top five items have proven to be the most influential among residents of New Hampshire. Let’s explore why outerwear, performance wear, t-shirts, umbrellas, and desk accessories stand out, and how businesses can make the most of these promotional gems.

1. Outerwear

How it's used: In New Hampshire, where winters are cold and snowy, outerwear like jackets and fleeces are essential. Residents rely on these items to stay warm during outdoor activities, commutes, and everyday errands.

Why it's popular: The practicality and high value of outerwear make it a popular choice. People appreciate receiving high-quality, useful items that they can wear throughout the colder months.

How businesses can use it: Companies can customize jackets and fleeces with their logo and colors, creating a professional and cohesive look for their staff. These items also make excellent giveaways during winter festivals, community events, and as part of employee appreciation programs.

2. Performance Wear

How it's used: Performance wear, including moisture-wicking shirts and activewear, is perfect for the active lifestyle of New Hampshire residents who enjoy hiking, skiing, and other outdoor activities.

Why it's popular: The functionality and comfort of performance wear make it a go-to for those who lead an active lifestyle. It's a practical and stylish choice that recipients can use year-round.

How businesses can use it: Gyms, fitness centers, and outdoor adventure companies can offer branded performance wear to their clients. This not only promotes the business but also encourages a healthy and active lifestyle among customers.

3. T-Shirts

How they're used: T-shirts are a versatile and casual staple in everyone’s wardrobe. Residents wear them for everything from lounging at home to attending community events.

Why they're popular: T-shirts are comfortable, easy to wear, and universally loved. Their versatility and affordability make them a popular promotional item.

How businesses can use them: Companies can create eye-catching designs that incorporate their logo and message. T-shirts can be distributed at trade shows, community events, and as part of promotional campaigns. Hosting a t-shirt design contest can also engage the community and create buzz around the brand.

4. Umbrellas

How they're used: With New Hampshire’s unpredictable weather, having an umbrella on hand is a must. Residents use them to stay dry during sudden rain showers and protect themselves from the sun.

Why they're popular: Umbrellas are practical and often needed unexpectedly, making them a highly appreciated promotional item. They’re also portable, ensuring the brand is seen by a wide audience.

How businesses can use them: Real estate agencies, hotels, and event organizers can offer branded umbrellas to clients and guests. Placing a company’s logo on an umbrella ensures visibility even on the gloomiest days, leaving a lasting impression.

5. Desk Accessories

How they're used: Desk accessories like calendars, notepads, and pens are essential for staying organized at work and home offices. They’re used daily, keeping the brand in constant view.

Why they're popular: The practicality and daily use of desk accessories make them a valued addition to any workspace. They’re small but mighty in terms of brand recall.

How businesses can use them: Financial institutions, law firms, and educational institutions can provide branded desk accessories to clients, employees, and students. Personalized items like engraved pens or custom notepads add a touch of professionalism and make excellent corporate gifts.

All these items are available at benchmarkeasy.com and can be fully customized with your business's logo, colors, and designs. By choosing high-quality, practical promotional products, businesses can ensure their brand is seen and remembered by residents of New Hampshire.

Make a lasting impression with promo products that people will love and use. Head over to benchmarkeasy.com today to start customizing your promotional items!

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